Trade Name Reservation: Who Qualifies and What You Get

Trade Name Reservation is a formal process that allows you to secure the legal rights to a specific name for your new business. This step ensures that your chosen identity is protected as you move through the official business registration process.

👤Who it's for

This scheme is designed for any individual or group acting as a business owner who is currently in the process of registering a new company. Whether you are a solo entrepreneur or part of a larger group, you will need to complete this step to establish your legal identity in the United Arab Emirates.

🎁What you get

By completing this process, you receive the exclusive rights to use your chosen business name. This protection ensures that no other entity can register under the same name while you are setting up your operations. Having a reserved name is a fundamental step in establishing your official presence and moving toward full legal business status.

💰What it costs you

The cost for this reservation typically falls between 600-1000 AED. It is important to keep in mind that this is not a permanent registration; the reservation is only valid for a period of 6 months. You must complete the rest of your business registration within this timeframe to ensure your name remains secured.

⚠️The catch to know

The most important thing to remember is that your chosen name must comply with local standards. Names that contain religious terms or any language that could be considered offensive are not permitted. It is best to have a few alternative names ready in case your first choice does not meet these specific regulatory requirements.

📝How to apply

1. Select a unique name for your new business that reflects your brand.
2. Check that your chosen name does not contain any prohibited religious or offensive terms.
3. Submit your name reservation request through the appropriate official government channels.
4. Pay the required fee to finalize the reservation and secure your name for the 6-month period.