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ASIC Business Name Registration: Who Qualifies and What You Get

Learn how to legally register a business name in Australia and understand the difference between name registration and trademark protection.

This scheme allows you to officially register a name to use for your commercial activities if that name is different from your own personal name.

Who it's for

This is for anyone who intends to trade or conduct business using a name other than their own legal name.

What you get

By completing this registration, you receive the legal right to use your chosen business name for your commercial operations.

What it costs you

You can choose between a short-term or long-term registration. It costs $39 for a 1-year period or $99 for a 3-year period.

The catch to know

Registering a business name is not the same as protecting a trademark. While the registration allows you to use the name, it does not provide the same legal protections against others using a similar name that a trademark would provide.

How to apply

  1. Decide whether you want to register the name for one year or three years.
  2. Check the availability of your desired name through the official portal.
  3. Complete the registration process and pay the required fee.
  4. Visit the official portal to manage your registration: https://asic.gov.au