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AgriMarketing Program: Who Qualifies and What You Get

Learn how organizations can access funding to promote Canadian agricultural products in international export markets.

The AgriMarketing Program provides financial support to help organizations promote Canadian agricultural goods to customers in other countries.

Who it's for

This program is specifically designed for organizations that are actively looking to expand their reach into international export markets. Rather than focusing on local sales, this initiative is aimed at those working to bring Canadian products to a global audience through market development.

What you get

Through this program, you can access funding to help promote Canadian agricultural products abroad. This financial assistance is intended to support activities that help increase the visibility and demand for Canadian goods in foreign markets, facilitating broader market development for the agricultural sector.

What it costs you

While the program provides funding, it requires a significant investment of time and strategic planning. You cannot simply request funds; you must present a solid export marketing strategy that outlines your goals and methods. This means you will need to prepare detailed documentation and demonstrate a clear path for how the funds will help your products reach international buyers.

The catch to know

A common misunderstanding is that this support is available to every type of producer. However, this program is not intended for individual small-scale farm marketing. It is structured to support organizational-level efforts to expand trade, so individual farmers looking to promote their own small-scale local sales may find they do not meet the necessary criteria.

How to apply

  1. Determine if your organization meets the criteria for export market expansion.
  2. Create a comprehensive export marketing strategy that details your intended use of the funds.
  3. Prepare all necessary documentation regarding your organization's role in the agricultural export sector.
  4. Visit the official portal to begin your application process.

https://agriculture.canada.ca/en/programs/agrimarketing-program