Competition Bureau Compliance: Who Qualifies and What You Get
Learn how to follow fair marketing and pricing rules to avoid significant fines for your business.
This program provides guidance to ensure businesses follow rules regarding fair pricing and honest marketing practices.
Who it's for
All businesses qualify for these guidelines. Whether you are a large corporation or a small independent shop, these rules are designed to apply to every business operating in the country.
What you get
You get access to specific guidelines regarding fair marketing and pricing. These resources are designed to help you understand how to communicate with your customers honestly. By following these guidelines, you can ensure that your pricing strategies and your promotional messages are transparent and do not violate the standards set by the Competition Act.
What it costs you
There is no direct fee to access this information or to follow these guidelines. However, it does cost you time. You will need to dedicate time to reviewing the rules, auditing your current business practices, and potentially changing how you advertise to ensure you are fully compliant.
The catch to know
The most significant risk is the consequence of misleading advertising. Making claims that are not entirely truthful—for example, using terms like "all-natural" to describe a product when that isn't strictly accurate—can lead to massive fines. It is important to ensure every claim you make about your products or services is substantiated.
How to apply
- Visit the official portal to review the current guidelines on marketing and pricing.
- Carefully examine your current advertising, labels, and pricing displays.
- Compare your business practices against the official guidelines to identify any discrepancies.
- Correct any misleading claims or pricing methods to ensure you are in compliance.
- Visit the official portal for more information: https://ised-isde.canada.ca/site/competition-bureau-canada