Shopify Compass: Who Qualifies and What You Get
Learn how to access free online courses on retail strategy and SEO to help grow your online business.
Shopify Compass is a collection of educational resources designed to help people learn the skills needed to run an online business.
Who it's for
This program is designed for entrepreneurs who are looking to navigate the digital marketplace. It is suitable for anyone looking to start their very first online store from the ground up or for existing business owners who want to scale their operations to reach more customers. If you are looking to digitize your current retail business or expand your digital reach, these resources are intended for you.
What you get
You gain access to a variety of free educational courses intended to build your business knowledge. The curriculum covers several essential pillars of modern retail, including:
- Retail Strategy: Learning how to plan and execute your business goals.
- SEO (Search Engine Optimization): Understanding how to make your products easier to find in online searches.
- Inventory Management: Learning the logistics of tracking and managing the products you sell.
These resources are built to help small business owners compete in a digital-first world by providing the necessary upskilling.
What it costs you
Accessing this educational content is free. There is no registration fee required to view the materials, and there is no obligation to purchase a Shopify plan or use their software to benefit from the learning.
The catch to know
While the courses are free to use, it is important to remember that the curriculum is heavily biased toward the Shopify platform. The strategies and tools taught are specifically tailored to work best within the Shopify ecosystem, so if you use a different platform, some of the advice may be less applicable to your specific setup.
How to apply
- Navigate to the official Shopify learning portal.
- Browse through the different categories of business topics and courses.
- Select the specific lessons that match your current business goals, such as SEO or inventory management.
- Follow the prompts to begin your learning journey.