Ireland's Ancient East/Wild Atlantic Way Partnership: Who Qualifies and What You Get
Learn how hotels in designated Irish tourism zones can access regional branding and marketing support through this partnership.
This partnership allows businesses to join regional tourism networks to help promote their services alongside major Irish travel brands.
Who it's for
This scheme is specifically for hotels located within designated tourism zones. It is designed for hospitality businesses that want to align themselves with established regional identities to increase their visibility to travelers.
What you get
By participating in the partnership, you gain access to regional branding and various marketing toolkits. These resources are intended to help businesses promote their services more effectively by leveraging the recognition of major regional travel routes.
What it costs you
There is no specific monetary fee mentioned in the brief, but participation requires a commitment to alignment. You must ensure that your business practices and visual presentation align with the specific regional branding guidelines set out by the tourism body.
The catch to know
The most important thing to remember is the strict requirement regarding brand assets. You must use the provided branding materials exactly as instructed; any misuse of these assets could potentially jeopardize your participation in the scheme.
How to apply
- Verify that your hotel is located within the official boundaries of the designated tourism zones.
- Review the regional branding guidelines to ensure your business can meet the required standards.
- Contact the relevant tourism authority to request the specific marketing toolkits and brand assets.