Trademark Registration: Who Qualifies and What You Get
Learn how to protect your brand name or logo with trademark registration in New Zealand.
Trademark registration is the process used to secure legal protection for your unique brand name or logo.
Who it's for
This scheme is designed for business owners who have developed a unique brand. It is intended for those who want to ensure their brand identity is legally recognized and protected from being used by others in the marketplace.
What you get
When you register, you get legal protection for your brand name or your logo. This protection helps secure your brand's identity, making it easier to defend your unique marks if someone else attempts to use a similar name or design for their own business.
What it costs you
Registering your trademark involves a fee that is calculated per class. A class refers to the specific category of goods or services your brand covers. In addition to the financial cost, you will need to account for the time it takes for the government to process your application.
The catch to know
The most common mistake people make is failing to search the register before they launch a brand. If you start using a name or logo without checking to see if someone else has already registered it, you may face significant issues later.
How to apply
- Conduct a thorough search of the official register to ensure your brand name or logo is unique and not already in use.
- Identify the specific categories of goods or services that your brand will cover to ensure your protection is accurate.
- Submit your application through the official online portal.
- Monitor your application through the official processing period.