IPONZ Trademark Basics: Who Qualifies and What You Get
Learn how to protect your brand identity in New Zealand using the IPONZ trademark system.
This scheme allows you to register your brand identity to ensure no one else can use it for their business.
Who it's for
This is designed for business owners who want to protect the specific name or logo they use to identify their brand.
What you get
By registering, you receive legal protection for your business branding. This helps prevent others from using a similar mark that might confuse your customers.
What it costs you
There are application fees involved in this process. You can expect to pay starting around $100-$200 NZD to begin the application.
The catch to know
It is important to remember that a trademark is not the same as copyright. A trademark only protects your brand identity, such as a name or logo; it does not protect creative works like your video productions.
How to apply
- Determine the specific brand name or logo you wish to protect.
- Visit the official IPONZ website.
- Complete the application process through their online portal.
- Pay the required application fees.