NZ On Air Music: Who Qualifies and What You Get
Learn how NZ On Air Music provides funding for artists to record and promote their singles for radio and streaming success.
This scheme provides financial support to help musicians record and promote their music to reach wider audiences.
Who it's for
This funding is designed for artists who demonstrate strong potential for success on the radio or through digital streaming platforms. It is intended for musicians looking to take their professional practice to the next level by creating music that has the capacity to compete in the modern media landscape.
What you get
If successful, you can access funding specifically intended to cover the various costs associated with your musical projects. This includes the financial support needed for recording your singles and the subsequent promotional efforts required to ensure those songs reach listeners through official channels.
What it costs you
While there is no direct application fee mentioned, the process requires a significant investment of your own time and professional preparation. To be considered, you must present a polished demo that showcases your musical talent, and you must provide a clear, structured promotional strategy that outlines how you intend to market your work.
The catch to know
The primary thing to keep in mind is that the funding is heavily focused on commercial radio viability. This means the decision-makers are looking for music that fits within the standards and requirements of commercial radio broadcasting.
How to apply
- Record a polished demo that showcases your musical talent.
- Develop a comprehensive and clear promotional strategy for your release.
- Visit the official portal to review the current application guidelines and requirements.