Qualmark Accreditation: Who Qualifies and What You Get
Learn how tourism businesses in New Zealand use Qualmark accreditation to show quality assurance and marketing standards.
Qualmark Accreditation is a quality assurance program designed to help businesses in the tourism sector demonstrate their high standards to customers.
Who it's for
This scheme is intended for tourism businesses operating within New Zealand. It is designed for those looking to provide a level of assurance to travelers regarding the quality and reliability of the services they offer.
What you get
The primary benefit of this accreditation is the ability to use specific quality assurance branding in your marketing materials. This branding serves as a visible signal to potential customers that your business meets recognized industry standards. This can help distinguish your business in a competitive market by providing a layer of trust for visitors looking for vetted tourism experiences.
What it costs you
Participating in the scheme is not a one-time expense. To remain accredited and keep your branding rights, you are required to pay annual assessment fees. These fees cover the cost of the evaluations required to maintain your status.
The catch to know
The assessment process is highly comprehensive. When you undergo an evaluation, the inspectors do not just look at customer service or general business operations. You must be prepared to demonstrate high standards in two specific, critical areas: sustainability and safety. Your business must be able to prove it manages its environmental impact and provides a safe environment for all participants.
How to apply
- Visit the official portal to understand the specific requirements for your business type.
- Ensure your business operations meet the required standards for safety and sustainability.
- Prepare all necessary documentation to prove your compliance with these standards.
- Submit your application for an assessment through the official website.
- Complete the formal assessment process conducted by the issuing body.