Tourism New Zealand Insights: Who Qualifies and What You Get
Access market research and visitor trend data to help manage your tourism business through changing market fluctuations.
This scheme provides tourism businesses with access to market research and data regarding visitor trends.
Who it's for
This scheme is specifically designed for tourism operators who need to understand the shifting landscape of the industry. Whether you manage a hotel, a tour company, or another type of tourism-related business, you qualify if you are operating within the tourism sector and require data to help inform your business decisions.
What you get
The primary benefit is access to market research and visitor trend data. This information is designed to help you understand the patterns and behaviors of visitors. Having access to these insights can help you manage the volatility of the tourism industry by providing a clearer picture of where the market is moving and how visitor preferences are changing.
What it costs you
There is no monetary cost to access these insights; the service is free for eligible operators. However, it does require an investment of your time to complete the necessary registration process to gain full access to the data provided by Tourism New Zealand.
The catch to know
The most important thing to understand is that the data provided is broad in scope. Because the research covers wide trends, the information may not automatically apply to your specific business needs. You will need to spend time filtering through the information to find the specific data points that relate to your particular region or your specific type of business, such as a particular hotel type.
How to apply
- Navigate to the official tourism website.
- Locate the section for tourism insights and research.
- Complete the required registration process to verify your status as an operator.
- Log in to access the database of market research and visitor trends.