FTC Influencer Disclosure Guidelines: Who Qualifies and What You Get
Learn the requirements for content creators to disclose sponsorships and avoid potential fines for non-compliance.
These guidelines are a set of rules that require content creators to be honest about their brand partnerships. They ensure that followers know when a post or video is being paid for by a company.
Who it's for
This applies to streamers and all types of content creators who receive sponsorships or other forms of compensation for their posts.
What you get
These are not a benefit or a grant; they are a set of compliance requirements that you must follow to operate legally.
What it costs you
There is no fee to follow these rules, but they do require you to spend time and effort ensuring your content is clearly labeled.
The catch to know
The biggest risk is failing to clearly label your sponsored content. If your disclosures are hidden or unclear, you could face fines from the government.
How to apply
- Identify when a post, video, or stream includes a sponsorship or gift.
- Use clear labels such as "#ad" or "#sponsored" so your audience understands immediately.
- Ensure the disclosure is easy to see and not buried in a long list of other tags.
- Review the official guidance for more details on specific platforms.
https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers