Right of Publicity: Who Qualifies and What You Get
Learn how you can control the commercial use of your identity and likeness if your image is used without permission.
The Right of Publicity is a legal protection that allows you to control how your identity is used for commercial purposes.
Who it's for
This is for influencers and creators whose image or likeness is being used by others without their permission.
What you get
You gain the right to control the commercial use of your identity. This means you can decide who gets to use your face, name, or other identifying characteristics to sell products or services.
What it costs you
While there is no fee to hold this right, it requires legal counsel to enforce your rights if someone uses your identity improperly.
The catch to know
Do not assume that because you posted an image online, it has entered the public domain. Just because an image is accessible to everyone does not mean companies have the right to use it for advertising.
How to apply
- Identify instances where your likeness is being used commercially without your consent.
- Gather evidence of the unauthorized use.
- Consult with a legal professional to discuss enforcement options.