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Trademark Basics: Who Qualifies and What You Get

Learn how to protect your brand name with a trademark and understand the difference between trademarking and business registration.

A trademark provides legal protection for a unique brand name or identifier used in business.

Who it's for

This is intended for business owners who have a unique brand name they wish to protect.

What you get

Registering a trademark provides legal protection for your brand name, such as the name of your clinic.

What it costs you

You will need to pay filing fees, which typically range from $250 to $400 or more. Because the process involves legal complexities, seeking professional legal counsel is recommended.

The catch to know

Many people mistakenly believe that registering a business name with your state is the same as obtaining a trademark. They are different processes, and a state registration does not provide the same level of federal brand protection.

How to apply

  1. Research existing trademarks to ensure your name is unique.
  2. Prepare the necessary documentation for your brand.
  3. Submit your application and pay the required filing fees.
  4. Monitor your application through the official portal.

https://www.uspto.gov/trademarks/basics