E-commerce Decree: Who Qualifies and What You Get
Learn the rules for online stores in Brazil, including requirements for displaying prices, contact information, and business details.
This decree sets out the legal requirements for online businesses to ensure they provide clear and accurate information to their customers.
Who it's for
This applies to all online stores operating in the digital marketplace.
What you get
The decree provides a standardized set of rules for how you must present your business to the public. This includes clear requirements for displaying your prices, contact information, and specific product details to ensure customers have all the information they need before buying.
What it costs you
To ensure you are following these rules, you will need to conduct a website audit to verify that your online store is fully compliant with the requirements.
The catch to know
The most frequent violation involves missing business credentials. You must ensure that your CNPJ (your business tax identification number) and your physical business address are clearly visible on your website.
How to apply
- Review your current website layout and product pages.
- Verify that your business address and tax ID are easy to find.
- Perform a full audit of your pricing and contact information displays.
- Consult the official government guidelines to ensure full compliance.