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Trademark Registration: Who Qualifies and What You Get

Learn how to secure exclusive rights to your brand name and logo in Brazil through the official registration process.

Trademark Registration is the official process used to protect your brand identity. This gives you legal ownership over the specific names and logos used by your business.

Who it's for

This scheme is for any company that owns a brand and wishes to protect its identity.

What you get

Once registered, you receive exclusive rights to your brand name and logo within Brazil. This prevents other businesses from using similar marks that could confuse your customers.

What it costs you

There are application fees required to start the process. Additionally, you must pay for a renewal every 10 years to keep your trademark active.

The catch to know

The registration process is not instant and can take over a year to complete. You must actively monitor the official industrial property journal to stay updated on your application status.

How to apply

  1. Prepare your brand name and logo for submission.
  2. Visit the official government portal to start your application.
  3. Pay the required application fees.
  4. Monitor official publications to track your progress.

https://www.gov.br/inpi/pt-br