Swiss E-commerce Imprint Requirements: Who Qualifies and What You Get
Learn the legal requirements for including an imprint on your website if you sell goods to consumers in Switzerland.
If you run a website that sells goods to consumers in Switzerland, you are required by law to include a specific section of legal information on your site.
Who it's for
This applies to any website owner or business that sells products to consumers located in Switzerland.
What you get
There is no fee for following these rules. Compliance ensures your online shop meets Swiss legal standards for transparency and consumer protection.
What it costs you
It is free to comply, but you must ensure your legal text is formatted correctly according to the law.
The catch to know
The most common mistake is failing to include a physical address in your imprint. Omitting a physical location is a frequent reason for consumer complaints.
How to apply
- Identify if your website sells goods to consumers in Switzerland.
- Prepare a section of your website to host your legal information (often called an imprint).
- Ensure your physical business address is clearly listed.
- Verify that all required legal text is correctly formatted.