Influencer Regulation Law: Who Qualifies and What You Get
Learn the requirements for digital creators in Spain regarding advertising rules and mandatory registration.
This law establishes the legal rules that digital content creators must follow regarding advertising and protecting younger audiences.
Who it's for
This applies to creators who have a very large following, specifically those with more than 1 million followers, or those who generate high levels of revenue from their content.
What you get
The law provides a clear legal framework for how you handle advertisements. It also includes rules for age-gating content to ensure younger viewers are protected from inappropriate material.
What it costs you
To comply, you must complete a registration process in the official state registry for audiovisual providers.
The catch to know
You must follow very strict rules regarding the labeling of sponsored content. This means you cannot engage in "publicidad encubierta" (hidden advertising) and must clearly mark when content is a paid promotion.
How to apply
- Determine if your follower count or revenue meets the legal threshold.
- Prepare your details for the audiovisual provider registry.
- Ensure all your brand deals include clear labeling.
- Check the official government guidelines for specific age-gating requirements.