Ley de Influencers: Who Qualifies and What You Get

This set of regulations provides specific guidelines for content creators to ensure that advertising on social media is transparent and honest for consumers. It is part of the broader framework used to protect consumers within the digital space.

👤Who it's for

This scheme is designed for content creators who promote products or services to their audience through digital platforms. If you are a creator engaging in brand partnerships or any form of product promotion, these rules apply to your content.

🎁What you get

By following these guidelines, you gain a clear understanding of how to practice transparent advertising (publicidad transparente). These rules provide the framework necessary to ensure your digital promotions are compliant with consumer protection standards, helping you maintain professional relationships with both brands and your audience.

💰What it costs you

Compliance requires active effort in how you label your content. You are required to clearly indicate when a post is a paid promotion. This means you must use specific labels, such as #ad or #publicidad, so that your followers are fully aware that the content is sponsored or part of an advertisement.

⚠️The catch to know

The most significant risk is the failure to disclose sponsorships. If you do not clearly state when you are being paid or receiving products to promote them, you can face fines issued by PROFECO. It is essential to be proactive with your disclosures to avoid these financial penalties.

📝How to apply

1. Review your social media posts to identify any content that involves a brand partnership.
2. Apply the required disclosure labels, such as #ad or #publicidad, to all promotional posts.
3. Ensure that your advertising is transparent so it meets the standards set by the consumer protection body.
4. Monitor official updates from the government to stay current with evolving digital regulations.