Registro de Marca (IMPI): Who Qualifies and What You Get
Learn how to protect your brand name in Mexico and secure exclusive rights to your intellectual property for a decade.
This scheme allows you to legally register and protect your brand name or logo through the national intellectual property office in Mexico. By completing this process, you establish legal ownership over the specific name or symbols you use to represent your business.
Who it's for
This registration is designed specifically for business owners who want to protect their brand name. It is a vital step for anyone looking to secure their identity in the marketplace and prevent others from using a name that is too similar to their own.
What you get
By successfully completing the registration, you obtain exclusive rights to your brand name. These legal protections are not permanent but are granted for a long duration, giving you the sole right to use that specific brand for a period of 10 years. This ensures that your brand identity remains yours while you grow your business.
What it costs you
Registering your brand requires a financial investment in the form of an application fee. The cost to submit your application is approximately $2,500 MXN. You should account for this fee as part of your initial business setup or brand protection costs.
The catch to know
The most important step that many people overlook is the necessity of conducting a thorough search before submitting your application. You must verify that your desired brand name or logo does not already belong to someone else. If you skip this step and file an application for a name that is already in use, your application may be rejected, which can result in wasted time and application fees.
How to apply
- Conduct a thorough search of existing brands to ensure your name is unique.
- Gather all necessary details regarding your brand and business.
- Submit your official application through the government's digital platform.