Ebit/Nielsen Certification: Who Qualifies and What You Get
Learn how to use this certification to earn a trust badge that can help increase your online store's conversion rates.
This certification provides an official trust badge for online businesses to display to their customers to prove their reliability.
Who it's for
This scheme is specifically designed for online stores that demonstrate high levels of customer satisfaction. To qualify, your digital shop must maintain a strong reputation based on the feedback and experiences shared by your actual buyers. It is built for e-commerce sellers who want to provide visible proof of their service quality to new visitors.
What you get
By qualifying, your business receives an official trust badge, known locally as a "Selo de confiança." This visual indicator is meant to be displayed on your storefront to build immediate credibility with shoppers. The primary goal of obtaining this badge is to help increase your conversion rates by reducing the hesitation potential customers might feel when shopping at a new or growing online store.
What it costs you
Using this certification is not a one-time process; it requires the payment of a subscription fee. You should check the official portal to understand the specific costs associated with your business tier and the frequency of these payments.
The catch to know
The most important thing to understand is that the certification relies heavily on your "Reputação" (reputation). It is not a static achievement; you must consistently receive positive reviews from your customers to maintain your status. If your customer satisfaction levels drop, you risk losing the badge that validates your store's trustworthiness.
How to apply
- Visit the official portal to review the specific satisfaction metrics required for your category.
- Ensure your online store is prepared to collect and manage customer feedback effectively.
- Complete the registration and subscription process through the official website.